While at CNET, I created countless assets for the company's Instagram profile, including vertical video, content for stories and IG Reels, as well as hundreds of stand-alone feed posts, carousel explainers and headline news images.
This selection of posts includes images and copy that I created myself, including the captions, the in-image copy and the photoshop work done to get each set of images ready for the platform. There are also a few examples of original content videos that I scripted specifically for the IG audience. Please click through to each individual Instagram Post to view the full asset and caption on the platform.
Caption:
Razer may be best known for making laptops and gaming accessories, but one of the most fun things about the company is the kind of moonshot product concepts it cooks up. Almost none of them make it to market in their original form, but they're all wonderful, futuristic messes of innovation.
In 2011, the company revealed the Razer Switchblade, an ultra-compact gaming comnputer that looked king of like a Nintendo DS. Instead of a gamepad, this portable device had what looked like a miniature computer keyboard — with the gimmick that every key-cap had a tiny screen under it. The portabale never made it to market, but the Switchblade's reprogramable keys with LED-displays eventually made its way to Razer laptops and keyboards.
Razer didn't give up on portable gaming. In 2012, it made a Windows gaming tablet with two controllers jutting off either side. This became the Razer Edge in 2013, but the product line died with its first release.
In 2014 Project Christine envisioned a completely modular computer with plug-and-play upgrades. Then, hot of the heels of buying Ouya, Razer introduced the Forge TV in 2015, an Android-powered set-top box designed to be a gaming-focused rival to the Apple TV.
In 2017 Razer introduced Project Linda — a Razer Blade laptop modified with two extra folding displays, and Project Ariana, a projector made the area around your monitor part of your PC's display.
The next year, it would envision a laptop dock for it's Razer Phone, creating an Android notebook that lets you use the phone's touchscreen as a trackpad.
Razer's ambitions didn't end in 2020 or 2021, either. Last year, the company showed off a concept eRacing simulator seat, and refined it into an all-in-one gaming chair with an attached, collapsible display. Razer also introduced a high-tech face mask for the era of COVID, complete with built-in microphones and speakers to keep your speech from being muffled.
It's a mystery if either of this year's Razer projects will come to market, but if nothing else, witnessing the ambition behind the ideas is genuinely delightful.
#razerblade #razer #razerbladestealth #gaming #gamingcomputers #ces #projectfiona #projectchristine
Razer may be best known for making laptops and gaming accessories, but one of the most fun things about the company is the kind of moonshot product concepts it cooks up. Almost none of them make it to market in their original form, but they're all wonderful, futuristic messes of innovation.
In 2011, the company revealed the Razer Switchblade, an ultra-compact gaming comnputer that looked king of like a Nintendo DS. Instead of a gamepad, this portable device had what looked like a miniature computer keyboard — with the gimmick that every key-cap had a tiny screen under it. The portabale never made it to market, but the Switchblade's reprogramable keys with LED-displays eventually made its way to Razer laptops and keyboards.
Razer didn't give up on portable gaming. In 2012, it made a Windows gaming tablet with two controllers jutting off either side. This became the Razer Edge in 2013, but the product line died with its first release.
In 2014 Project Christine envisioned a completely modular computer with plug-and-play upgrades. Then, hot of the heels of buying Ouya, Razer introduced the Forge TV in 2015, an Android-powered set-top box designed to be a gaming-focused rival to the Apple TV.
In 2017 Razer introduced Project Linda — a Razer Blade laptop modified with two extra folding displays, and Project Ariana, a projector made the area around your monitor part of your PC's display.
The next year, it would envision a laptop dock for it's Razer Phone, creating an Android notebook that lets you use the phone's touchscreen as a trackpad.
Razer's ambitions didn't end in 2020 or 2021, either. Last year, the company showed off a concept eRacing simulator seat, and refined it into an all-in-one gaming chair with an attached, collapsible display. Razer also introduced a high-tech face mask for the era of COVID, complete with built-in microphones and speakers to keep your speech from being muffled.
It's a mystery if either of this year's Razer projects will come to market, but if nothing else, witnessing the ambition behind the ideas is genuinely delightful.
#razerblade #razer #razerbladestealth #gaming #gamingcomputers #ces #projectfiona #projectchristine
Caption:
55 years ago, Gene Rodenberry's Star Trek premiered on NBC. The original show was canceled after just three seasons, but earned itself a cult following that would lead to multiple revival TV series, and 13 major motion pictures and countless book, comic and video game adaptations based on the original concept.
Over time, Star Trek became a cultural phenomenon. In addition to starting a popular franchise, the original series frequently pushed the envelope on terse social issues of the time, addressing racism, sexism, and allusions to the cold war and the conflict in Vietnam during its short three-year run. It's renowned for having one of the first on-screen, interracial kisses in TV history, and celebrated for having a diverse, multicultural cast.
Today, the Star Trek franchise lives on with new shows like Star Trek: Discovery, Star Trek: Picard and animated shows like Lower Decks and Star Trek: Prodigy.
What was your favorite Star Trek show? And be honest: Kirk, or Picard?
#startrek #startrek55 #startrekaniversary #startrektos #tos #theoriginalseries
55 years ago, Gene Rodenberry's Star Trek premiered on NBC. The original show was canceled after just three seasons, but earned itself a cult following that would lead to multiple revival TV series, and 13 major motion pictures and countless book, comic and video game adaptations based on the original concept.
Over time, Star Trek became a cultural phenomenon. In addition to starting a popular franchise, the original series frequently pushed the envelope on terse social issues of the time, addressing racism, sexism, and allusions to the cold war and the conflict in Vietnam during its short three-year run. It's renowned for having one of the first on-screen, interracial kisses in TV history, and celebrated for having a diverse, multicultural cast.
Today, the Star Trek franchise lives on with new shows like Star Trek: Discovery, Star Trek: Picard and animated shows like Lower Decks and Star Trek: Prodigy.
What was your favorite Star Trek show? And be honest: Kirk, or Picard?
#startrek #startrek55 #startrekaniversary #startrektos #tos #theoriginalseries
